BREVILLE PRIVACY NOTICE
Effective: September, 2020
This Privacy Policy explains how information about you is collected,
used and disclosed by Breville USA, Inc. (“Breville,” “we,” or “us”) when you
access or use our website and mobile applications, our connected appliances,
and our other products and services (collectively, the “Services”), or when you
otherwise interact with us.
We may change this Privacy Policy from time to time. If we make changes,
we will notify you by revising the date at the top of the policy and, in some
cases, we may provide you with additional notice such as adding a statement to
our homepage or sending you a notification through our Services. We encourage
you to review the Privacy Policy whenever you access our Services or otherwise
interact with us to stay informed about our information practices and the
choices available to you.
Whether or not to
provide such information is your choice but if you choose not to provide the
information we request, you may be unable to purchase products, use our mobile
applications or other services, or access certain services, offers and content
on our web sites. Also, we may need to contact you via phone, email or mail to
address transactional questions or issues such as those specific to your order,
even if you have opted to not receive marketing communications from us. In
general, you can visit many of our web pages without telling us who you are or
revealing any contact information about yourself.
Collection
of Information
Information You Provide to Us.
We collect information that you provide directly to us. For example, we
collect information when you create an account, make a purchase, enroll in our
classes, participate in the interactive areas of our Services, communicate with
us via third-party social media sites, participate in our contests, marketing
campaigns, sweepstakes and surveys, request customer support, or otherwise
communicate with us. The types of information we collect may include:
·
First
and last name
·
Your
postal address(es) for billing and shipping
·
Your
telephone number
·
Your
email address
·
Purchase
information, including lifestyle and food preferences, and grocery lists
·
Personal
details (e.g., date of birth, gender)
·
Your
IP address
·
Photographs,
social media usernames and account ID’s
·
Feedback
and reviews of
Breville’s products
and any other
information you choose to provide.
Information We Collect Automatically.
When you access or use our Services or connect your Breville appliance
to our Services, we automatically collect information about you and associate
it with information that you provide directly to us. For example, we may
collect:
When you make a
purchase or a return, we collect information about the transaction, such as the
class or product details, the transaction amount and the date of the
purchase/return. Note that we do not store or share payment card information,
such as credit card numbers. Financial transactions are processed through a
variety of third-party processors. The applicable financial processor depends
on the type of transaction.
To identify
a particular processor, please contact us at
[email protected]
·
Website Log Information
:
We log information about your use of our website, such as your computer’s
operating system, the type of browser you use, access times, pages viewed, your
IP address and the web page that referred you to our site.
·
Using pixel tags and other similar technologies
: We also use pixel tags
(also known as web beacons and clear GIFs) – tiny graphic images – to tell us
what parts of our website you have visited or to measure the effectiveness of
any searches you may do on our website. Pixel tags also enable us to send your
email in a format you can read and let us know when you have opened an email
message from us. Some of our third-party vendors may also use cookies or other
online tools including pixel tags on our website. Pixels and cookies may also
collect and use the geographical location of your computer or mobile device.
This location data is collected for the purpose of providing you with
information regarding services which we believe may be of interest to you based
on your geographic location, and to improve our location-based products and
services.
We may contract with third-party advertising companies to serve ads on
our behalf across the internet. To do this, they will collect information about
your visits to our website and your interaction with our products and services.
They may also use information about your visits to this and other websites to
target advertisements. These targeted advertisements may appear on other sites
that you visit. This information is collected using a cookie or pixel tag –
industry standard technology used by most websites.
For more information, see the Advertising and
Analytics Services Provided by Others section below.
Information Collected related to Your Use of Breville connected
appliances
. When you first pair your connected appliance to our mobile
application, it will automatically link to your Breville account. For
information about de-linking your appliance from your Breville account, please
see “Your Choices” below. When you connect your appliance to a Wi-Fi network,
we collect information about:
·
the
model itself and the network (such as name and connection strength),
·
your
use of the appliance, such as what you are cooking and how you cook, as well as
your cooking and recipe preferences,
·
data
from the appliance’s sensors and components,
·
technical
and usage information.
Please see “Use of Information” below to understand how we use this
data.
·
Device Information:
When
you access or use our mobile sites or apps or connect your Breville connected
appliance to our services, we collect information about the mobile phone, tablet
or other device you are using, including the hardware model, operating system
and version, device identifiers, mobile network information and information
about your use of our Services.
·
Location Information:
With
your consent, we collect information about your location when you access or use
one of our mobile applications or connect your Breville connected appliance to
our services. For more details about the collection of location information and
the choices you have, please see “Your Choices” below.
By linking information:
We may combine personal information with information about your online
and in-store transactions and other interactions with us, including your
purchases. We may also combine your personal information with information we
receive from other sources, such as joint marketing partners, public databases,
publicly available pages on social media platforms and other third parties. We
use this information for market research purposes and to improve the quality of
the Services we offer.
Your Social Sharing:
If you choose to engage in social sharing, such as by connecting your
social media account to your customer account or by logging into your customer
account from your social media account, the social media site may share
information with us about your use of their services, including profile
information, information about your contacts and content you have viewed or
liked. Please refer to the social media site’s privacy settings to control how
your information is shared. If you submit any personal information relating to
other people to us or to our service providers, you represent that you have the
authority to do so and to permit us to use the information in accordance with
this Privacy Policy.
Information Collected by Cookies and Other Tracking Technologies:
We and our service providers use various technologies, including cookies
and web beacons, to collect information about you when you interact with our
Services or emails, including information about your browsing and purchasing behavior.
Cookies are small data files stored on your hard drive or in device memory that
help us improve our website and your experience, see which areas and features
of our website are popular, and count visits. Web beacons are electronic images
that we use on our website and in our emails that help us deliver cookies,
count visits and understand usage and campaign effectiveness. For more
information about cookies, and how to disable them, please see our https://www.breville.com/us/en/legal/cookie-policy.html
and visit
www.aboutcookies.org
.
Use of Information
We use your information
for
as necessary
to provide you with the Services , including to:
·
Provide and
deliver the Services you request, manage your accounts, process transactions
(such as shipping products and out-of-stock notices), administer warranties, facilitate
repairs, and send you related information, including confirmations and receipts;
·
Send you technical
notices, updates, security alerts, and support and administrative messages;
·
Respond to your
comments, questions and requests, and provide customer service;
·
Facilitate
contests, sweepstakes and promotions, and process and deliver entries and
rewards;
·
Enforce our Terms
of Use and Sale or other legal rights;
·
Detect,
investigate and prevent fraudulent transactions and other illegal activities,
and protect the rights, property and safety of Breville, its affiliates, you
and others;
Likewise, we may use your personal information to allow and facilitate
providing you with better care.
Maintain, protect and improve our Services
·
Communicate with
you about products, services, classes, recipes, offers, promotions, events and
other news and information we think will be of interest to you (for information
about opting out of these communications, see “Your Choices” below);
·
Monitor and
analyze trends, usage and activities in connection with our Services;
·
Personalize and
improve our Services and provide tailored advertisements, content or features
to you;
·
To upload and post
your feedbacks and reviews (including your photos and social media usernames);
·
Further our
business purposes and those of our third party service providers, such as,
without limitation, troubleshooting, data analysis, audits, security, fraud
monitoring and prevention; developing new products, enhancing, improving or
modifying products or services; identifying usage trends, determining the
effectiveness of promotions; collaborating with our partners; responding to
customer service inquiries; and operating and expanding current or future
business activities;
·
Link or combine
with information we collect via other sources
in accordance with applicable law to help
understand your needs and provide you with better service.;
Sharing of Information
We may share information about you as follows or as otherwise described
in this Privacy Policy including, but not limited to, the following
circumstances:
·
With
Breville’s affiliates, which are companies controlled by or
under common control with Breville including its parent company, Breville Pty.
Ltd in Australia, with our third-party vendors, consultants and other service
providers who need access to such information to carry out work on our behalf,
for instance to ship products to you, process and administer your payments,
sweepstakes/contests or trouble shooting as well as website hosting, data
analysis, order fulfillment, information technology and related infrastructure
provision, customer service, email delivery, auditing, and other services;
·
When you purchase
third-party products through us, we share information with the suppliers of
such products in order to fulfill your order;
·
If you connect
third-party devices and services to your Breville account or our Services, such
as when you choose to interface an appliance or our mobile application with the
Amazon Alexa device, your information will be shared with such third parties
per your direction and with your consent;
·
When you sign up
for and participate in the interactive areas of our Services, certain
information about you will be displayed publicly, such as your name, photos,
recipes, and any other information you choose to provide;
·
In response to a
request for information if we believe disclosure is in accordance with, or
required by, any applicable law, regulation or legal process, safeguarding our
legal rights or enforcing our terms of use;
·
If we believe your
actions are inconsistent with our user agreements or policies, or to protect
the rights, property and safety of Breville or others;
·
In connection
with, or during negotiations of, any merger, joint venture, sale of company
assets, financing or acquisition of all or a portion of our business by another
company, including in bankruptcy or similar proceedings;
·
To respond to
requests from public and government authorities, including public and
government authorities outside your country of residence, or
·
With your consent
or at your instruction.
We may also share
fully de-identified or aggregated information with third parties.
Social Sharing Features
Our Services offer social sharing features and other integrated tools
(such as the Facebook “Like” button). Your use of such features enables you to
share information with your friends or the public, depending on the settings
you establish with the entity that provides the social sharing feature. For
more information about the purpose and scope of data collection and processing
in connection with social sharing features, please visit the privacy policies
of the entities that provide these features. By connecting your customer
account and your social media account, you authorize us to share information
permitted by the settings you have established with your social media account
provider, and you understand that the social media’s use of the information we
share will be governed by its privacy policy.
Advertising and Analytics Services
Provided by Others
We allow others to serve advertisements
on our behalf across the Internet and to provide analytics services. These
entities use cookies, web beacons and other technologies to collect information
about your use of the Services and other websites, including your IP address,
web browser, pages viewed, time spent on pages, links clicked and conversion
information. This information is used by Breville and others to, among other
things, analyze and track data, determine the popularity of certain content,
deliver advertising and content targeted to your interests on our Services and
other websites, and better understand your online activity. For more
information about interest-based ads, or to opt out of having your web browsing
information used for behavioral advertising purposes, please visit www.aboutads.info/choices,.
We also work with
third-party social platforms, such as Facebook, to serve ads to you as part of
a customized campaign.
Your Choices
Account Information
You have the ability to access information we hold about you and to update,
correct or erase (to the extent allowed by applicable law)
your account information at any time by logging into your Breville
account. Alternatively, you may contact us at
[email protected]
If
you are a California resident, please see “Your California Privacy Rights”
below.
De-linking Connected Appliances
Once your connected
appliance is paired with your Breville account, you can de-link it at any time
by disconnecting it via the settings on your mobile device. Note, however, that
certain appliances must be paired with a Breville account in order to have full
capabilities.
If your appliance has been
de-linked from an account, you will need to re-link it to enjoy its features
fully.
Location Information
When you first launch some of our mobile applications, access certain
features in those mobile applications, or visit one of the pages on our website
that collects location information, you may be asked to consent to the
collection of location information in order to enable certain features. If you
initially consent to our collection of location information, you can later stop
this collection by changing the settings on your device. If you do so, certain
features of our Services will no longer function.
Promotional Communications from
Breville
You may opt out of receiving promotional communications from us
(Breville USA Inc. or our parent company Breville Pty. Ltd.
(Australia)) at any time by following the
instructions in those communications. Even if you opt out, we may still send
you non-promotional communications, such as those about your account or our
ongoing business relations.
Mobile Push Notifications/Alerts
With your consent, we will send promotional and non-promotional push
notifications or alerts to your mobile device. You can elect to stop receiving
these messages at any time by changing the notification settings on your mobile
device.
Do Not Track
Do Not Track is a privacy preference that users can set in their web
browsers. When a user turns on the Do Not Track signal, the browser sends a
message to websites requesting them not to track the user. For information
about Do Not Track, visit www.allaboutdnt.org. At this time, Breville does not
respond to Do Not Track browser settings or signals. In addition, Breville may
use other technology that is standard to the Internet, such as pixel tags, web
beacons, and other similar technologies, to track visitors to
Breville’s website. Those tools may be used by us and by
third parties to collect information about you and your internet activity, even
if you have turned on the Do Not Track signal.
Data Retention
We store the information we collect about you as necessary for the
purpose(s) for which we originally collected it, or for other legitimate
business purposes, including to meet our legal, regulatory, tax, bookkeeping or
other compliance obligations.
Additional Privacy Data Protection Notice for Users Individuals in the
EEA
If you are in the
European Economic Area (“EEA”), you have certain rights and protections under
the EU General Data Protection Regulation (“GDPR”) and applicable national data
protection law regarding the processing of your personal data. Please refer to
our EU Privacy Policy
https://www.sageappliances.com/uk/en/legal/privacy-policy.html
for detailed information applicable to our users and customers located
in the EU.
Use of
Services by Minors
Breville is committed to complying with all applicable laws and
regulations regarding the collection, storage and use of personal information
of individuals under the age of 16 years old (“Minors”).
Except as noted below: (
i) our products and
services are marketed for and directed towards purchase by
or with the consent of adults; (ii)
Minors
are not permitted to use the Services without the supervision of a parent or
legal guardian; (iii) we do not knowingly collect or solicit personal
information from Minors or knowingly allow such persons to register for an
online account or to post personal information on the Services; and (iv) should
we be made aware that a Minor
has
provided any personal information to or on any of the Services, we will remove
that information as soon as possible.
If you are a parent or legal guardian who believes that your Minor has
submitted personal information or other information to us without your consent,
please contact us at
[email protected]
. Once
we verify that you are the parent or legal guardian, at your request, we will
promptly provide you with information regarding what, if any, personal
information we have collected about your child and how it has been used or
shared. We will, at your request, remove personal information about your Minor from
the database and instruct our affiliates and third-party partners to do the
same.
If you are a Minor, you may request and obtain removal of certain
content or information posted on the Services by sending an email to
[email protected]
with
“Privacy Rights for Minors” in the subject line. Please be advised that our
removal of your post(s) does not ensure complete or comprehensive removal of
the content or information you have posted on the Services.
Your
California Privacy Rights
The California Consumer Privacy Act (“CCPA”) became effective on January
1
st, 2020. Under the CCPA, residents in California have the right to
know what personal data is being collected about them and to delete the persona
data held by a business if certain grounds apply and if the business is legally
required to retain such personal information, whether the personal data is sold
and to which parties is the personal information is sold, and to prohibit the
sale of such persona data to any third parties.
In this section, we’ve provided some legally required disclosures under
the CCPA. There shouldn’t be anything surprising in this section, and
we’ve tried to explain our privacy practices in plain English throughout this
Privacy Policy.
This section supplements
the information provided in this Privacy Policy and applies only to California
residents.
Personal
Information Categories We Collect:
For purposes of this California Privacy Rights section, “personal
information” means information that identifies, relates to, describes, is
reasonably capable of being associated with, or could reasonably be linked,
directly or indirectly, with a particular consumer or household.
Personal information does not include:
·
information that is lawfully made available from federal, state, or local
government records;
·
de-identified or aggregated information; and
·
information excluded from the scope of the California Consumer Privacy
Act of 2018 (“CCPA”), such as health or medical information covered under the
Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and financial
information covered under the Fair Credit Reporting Act (“FCRA”) or Gramm-Leach
Bliley Act (“GLBA”).
Under the California Consumer Privacy Act or CCPA, California residents
have certain rights regarding their data, including:
·
The right to know
the categories of personal information we’ve collected and the categories of
sources from which we got the information
·
The right to know
the business purposes for sharing personal information
·
The right to know
the categories of third parties with whom we’ve shared personal information
·
The right to
access the specific pieces of personal information we’ve collected
·
The right to
delete your personal information and
·
The right to opt
out of the sale of your personal information, to the extent any personal
information is sold.
California residents also have the
right to not be discriminated against if they choose to exercise these CCPA
privacy rights.
Below is a summary of the personal information
categories, as identified and defined by the CCPA, that we have collected in
the last twelve (12) months, the purposes for which we’ve used them, and the
third parties to which we’ve disclosed them.
In the table below, “service
providers” means
our third-party vendors,
consultants and other service providers who need access to such information to
carry out work on our behalf.
“Business
partners” means other parties we work with to help our business, such as with joint
research or development.
CHEFSTEPS CONSUMER PRIVACY POLICY DETAILS
Category
and Sources of Information
|
How
we use it
|
How
we share it
|
|
Identifiers
We collect this information from our users,
customers and business partners. We also generate identifiers
internally.
|
To
enable use of our
Services, to
communicate with you, to understand how our users interact with our
Services, to improve our offerings, and for
our marketing and advertising purposes
|
We
share this data with our service providers and with business partners,
including those to whom you instruct us to send this information.
|
|
We collect this information from our users,
customers and business partners.
|
To
enable use of our
Services,
to communicate with you, to understand how
our users interact with our
Services,
to improve our offerings, and for our marketing and advertising purposes
|
We
share this data with our service providers and with business partners,
including those to whom you instruct us to send this information.
|
|
Protected
classifications
We collect
this information from our users and customers
|
To
understand how our
users interact with our sites
|
We
share this data with our service providers and business partners.
|
|
Commercial
information
We collect this information from our customers,
and generate it internally during transactions with our customers
|
To
enable transactions you’ve requested, to understand how our users interact
with our sites, products, or Services, and for our marketing and advertising
purposes
|
We share this data with our service providers and
business partners.
|
|
Electronic
network activity information
We collect this information from our users and
customers
|
To
enable use of our
Services, an, to
communicate with you, to understand how our users interact with our
Services, to improve our offerings, and for
our marketing and advertising purposes
|
We
share this data with our service providers and with business partners,
including those to whom you instruct us to send this information.
|
|
Geolocation
data
We collect
this information from our users and customers
|
To
enable use of our sites, services, and products, to understand how our users
interact with our sites, and to improve our offerings
|
We
share this data with our service providers.
|
|
Audio,
electronic, visual, thermal, olfactory, or similar information
We collect this information from our users and
customers
|
To
identify you, to enable use of our sites, services, and products, and for
safety purposes
|
We
share this data with our service providers.
|
|
Inferences
We
generate this information internally based on the information categories
identified above
|
To
understand how our
users interact with our sites, products,
or Services; to improve our offerings, and for our marketing and advertising
purposes
|
We
share this data with our service providers.
|
How to Exercise Your California Privacy Rights:
To make such a
request, please write to us at the following address:
Breville
Legal
Department/ California Privacy Rights
19400 S Western Ave.
Torrance,
CA. 90501, USA
Or contact us at (866) 273-8455
To verify
your identity, we may ask you to confirm personal information we already have
on file for you. If we cannot verify your identity from the information we have
on file, we may request additional information from you, which we will only use
to verify your identity and for security or fraud-prevention purposes.
You may
designate an authorized agent to submit a request on your behalf. Your authorized
agent may submit a request using the methods described above.
Breville reserves the right to deny a request
from an agent that does not submit proof that they have been authorized
directly by you to act on your behalf. If you are using an authorized agent to
exercise your rights, we may require that you:
-
Confirm
your request directly with us; and
-
Verify
your own identity.
If you have any questions or comments about this Privacy Policy, please
contact us at
[email protected]
or in writing by sending your written
request to:
Breville USA, Inc.
19400 S Western Ave.
Torrance, CA 90501, USA
Attn: Data Protection Officer
